"All God does is watch us and kill us when we get boring, we must never, ever be boring."   Chuck Palahniuk
This is how simple this business is: You purchase products from your own store. You use those products and develop testimonials. Then you share that story. There are plenty of people in North America that know the Watkins company, and you are providing them the means of getting involved with a company founded in 1868 by JRWatkins.